Academic- Is Traditional Journalism Doomed?
…Probably. A couple days ago in class we watched a documentary called PAGE ONE- Inside the New York Times, that offered a look into the inner workings of the New York Times and presented different arguments on the future of journalism. One NYT writer named David Carr delved into how NYT is fighting to survive in the fast-paced technological world by adapting itself through the use of Twitter, etc. Print media-wise, one journalist said that news is news and the people will always want and need news. On the other hand, another journalist noted that the newspaper is dying, dying, dying- dead. I agree strongly with the second one. Yes, news is news and yes, people are continually going to want to be informed on what’s going on in the world and their surrounding environment including what affects them, interests them, or makes them want to go out and actually take action. However, due to the fast-paced world we live in today the primary source of news, especially for young adults, has already made the shift to the web. Does this phase the younger generation including myself? Not really. But why should we care? We were born into the world of technology, and we don’t really know anything else. Sure, we see the newspaper and occasionally pick it up and read it, but when I can easily access what’s happening in the world on Twitter, my iPad, or even social media sites such as Facebook, the paper form is rarely my first choice.
To big time journalism entities such as The New York Times and to a generation that has grown up reading a newspaper every morning, the depletion of the traditional newspaper is a sad, but practical acceptance. However, it isn’t just the young generation that is contributing to this shift towards web news. A great deal of America’s older generation has invested in devices such as the iPad or tablet that offers easily accessible and readable news. Therefore, the step news companies must make in ensuring their news entities don’t go completely bankrupt is incorporating themselves on the web. This doesn’t mean a mere Internet presence, but rather an interactive site that makes reading their news stories easy, engaging, and attractive. In a technological world like today companies must learn how to adapt in order to compete.
It will be interesting to see in the coming years if prestigious journalistic companies such as NYT remain alive and thriving. It will be a test not only for them, but a multitude of other companies to see how innovative they can get in their strategy to survive in a world consumed with technology. The most important thing is for them to remain practical in their approach by realizing and accepting this shift in society’s wants and needs. I wish them the best of luck!